Kevin McCasky has enjoyed a successful career as a strategic leader, with one of his major accomplishments being the ability to attract more than$1 billion in capital investments to Jefferson County in Colorado. He knows there isn’t a one-size-fits-all approach when it comes to attracting capital investments, as each situation is different. However, there are basic elements that are similar in almost all cases. Many institutional investors point them out when evaluating a business proposal.
Is it a product or company?
With heightened levels of innovation witnessed through modern startups, this question is becoming increasingly relevant. Indirectly, the investor wants to understand which direction the product development process can take. They want to know whether the solution can be refined to include additional features that can appeal to customers.
In contrast, a company requires much more resources to remain operational, and thus the investor will be looking to understand their level of involvement in such a setup.
What’s the market?
With the popularity of cloud computing, open source software and other online tools, startup companies are able to reach bigger markets through the Internet. They have also become more efficient in developing solutions, and as such, may not require a lot of capital.
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Management experience
For obvious reasons, a business idea that is backed by individuals with management experience is always a positive thing, since it communicates to the investor that it is a credible venture. But still, many ideas have been brought to fruition by individuals lacking previous experience, which means that investors shouldn’t shy from believing in a good idea.
Kevin McCasky has helped foster the entrepreneurial environment in Jefferson County over the past decade.
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